The Meaning of the Griffin Symbol

The Meaning of the Griffin Symbol

How can I define myself in a single symbol? Throughout my storied travels scouring the globe for rarefied treasures, my taste has ranged from the mythological to the au courant. I made a life of defying conventions and upending expectations. I know that I am “supposed” to have a logo, an emblem, some relatable identity that my clients can grasp on to. I have always eschewed such conventions. Until now.

It was during my twenty second year in business; an even, equitable, pleasant sounding year. I did not know it at the time, but this would be the year that my business identity would crystallize around a central defining symbol. I would become the Griffin and the Griffin would become me. A journey of more than two decades would culminate in just a few steps, down the cold and smooth limestone staircase that led to the Treasury, the secret underground vault of the Cloisters Museum; that hallowed branch of the Metropolitan Museum of Art dedicated to medieval art and architecture.
 I glided past effigies of knights who had died in battle. Gilt chalices used in some ancient ecclesiastic rite sparkled from behind their Plexiglas encasement. A chat board announced a collection of rings from antiquity, the Griffin Collection, and in that moment of my research, my logo was born. I came face to face, quite unexpectedly, with my own identity.
The Griffin is the treasure keeper, a winged mythological beast that defies categorization. Part lion, part eagle, the Griffin is emblematic of everything I stand for; the magical, shape-shifting, treasure-seeking, inspired artist and global traveler that I am at my core. Now at twenty three years as the treasure seeker and the treasure keeper, I promise you this: like the Griffin, I will forever fly the known world, my discerning eye bringing you nothing less than the best this world has to offer. Won’t you continue with me on this journey?
Back to blog